<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><span class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 11px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><span class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 11px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><span class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 11px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><span class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 11px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><div><font class="Apple-style-span" color="#000000">Oh, briefs!</font></div><div><br></div><div>For my clients, variously:</div><div>copy, quite often incredibly long, and un-proof-read </div><div>"we want one like this, but..." </div><div>a carefully prepared Word document which takes two hours to disentangle and the pics are all 72dpi lo-res jpegs</div><div>an email with descriptions of content but no actual content</div><div>and on...</div><div><br></div><div>For me, the result of conversation(s) which establish, not necessarily all at the same time:</div><div>what it's for</div><div>who it's for</div><div>how it may be used</div><div>how much money there is</div><div>how many are needed</div><div>what politics may or may not be involved</div><div>what images may or may not be available</div><div>what the copy is, or better, what it should include</div><div>when it needs to be delivered</div><div>who needs to approve it</div><div>what logos need to be on it</div><div>and on...</div><div><font class="Apple-style-span" color="#000000"><br></font></div><div>I've been planning a booklet with suggestions on how to brief for ages.</div><div>I might do it. I could call it "Pants", perhaps...</div><div><br></div><div>Tamasin</div><div><br></div><div><font class="Apple-style-span" color="#FF2882"><span class="Apple-style-span" style="color: rgb(255, 40, 130); "><span class="Apple-style-span" style="color: rgb(255, 40, 130); ">____________________</span></span></font></div><div><font class="Apple-style-span" color="#FF2882"><br class="khtml-block-placeholder"></font></div><div><a href="http://www.tamasincole.co.uk">tamasincole.co.uk</a></div><br class="Apple-interchange-newline"></span></span></span></span> </div><br></body></html>