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<TITLE>Re: InfoD-Cafe: The brief is essential</TITLE>
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<FONT FACE="Verdana, Helvetica, Arial"><SPAN STYLE='font-size:12.0px'>In an ideal world, all projects would probably have formal briefs. In my experience they are often informal – a few notes or just a verbal understanding. However, on larger projects, or when working with a new client, I will often write one after meeting with the client, unless the client has supplied one (if they have I may well add to it). I think its something we aim for but don’t always achieve.<BR>
Jane<BR>
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on 11/7/08 19:18, sawbridge@mac.com at sawbridge@mac.com wrote:<BR>
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</SPAN></FONT><BLOCKQUOTE><FONT FACE="Verdana, Helvetica, Arial"><SPAN STYLE='font-size:12.0px'>Jorge,<BR>
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Thank you.<BR>
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To date, you are the only 'information designer' I have encountered who writes a brief, in the sense that you transform the client's requirements into a document you are calling 'the brief' that you then refer to. Everyone else seems to write proposals and then... produce the work. The brief means 'client brief' only.<BR>
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Is this true?<BR>
<BR>
Caroline<BR>
MAID<BR>
University of Reading<BR>
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On 8 Jul 2008, at 15:21, frascara@ualberta.ca wrote:<BR>
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</SPAN></FONT><BLOCKQUOTE><FONT FACE="Verdana, Helvetica, Arial"><SPAN STYLE='font-size:12.0px'>For me the brief is fundamental. It is begun by myself, after a long <BR>
meeting with the client and a couple of drafts. It states what the <BR>
clients wants, what I promise to do, when I promise to do it, what the <BR>
client's obligations are, and what are my deliverables. It is for me <BR>
both my promise and my defense. I never lose it or stain it or crumple <BR>
it.<BR>
<BR>
Jorge Frascara<BR>
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--------------------<BR>
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Quoting Ben Weiner <ben@readingtype.org.uk>:<BR>
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</SPAN></FONT><BLOCKQUOTE><FONT FACE="Verdana, Helvetica, Arial"><SPAN STYLE='font-size:12.0px'>Hi,<BR>
<BR>
Will Stahl-Timmins wrote:<BR>
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</SPAN></FONT><BLOCKQUOTE><FONT FACE="Verdana, Helvetica, Arial"><SPAN STYLE='font-size:12.0px'>May I be flippant?<BR>
<BR>
I'd say that, from my observations, the brief is that bit of paper<BR>
that normally gets crumpled, stained and then lost, which describes<BR>
what it is that a client thinks that they want.<BR>
<BR>
<BR>
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</SPAN></FONT></BLOCKQUOTE><FONT FACE="Verdana, Helvetica, Arial"><SPAN STYLE='font-size:12.0px'>So, to paraphrase,<BR>
<BR>
</SPAN></FONT><BLOCKQUOTE><BLOCKQUOTE><FONT FACE="Verdana, Helvetica, Arial"><SPAN STYLE='font-size:12.0px'>Where does the brief come in the overall process of a project or job?<BR>
<BR>
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</SPAN></FONT></BLOCKQUOTE></BLOCKQUOTE><FONT FACE="Verdana, Helvetica, Arial"><SPAN STYLE='font-size:12.0px'>When does the brief get crumpled, stained and then lost in the overall<BR>
process of a project or job? Is its loss mourned, and if so by whom<BR>
apart from Caroline?<BR>
<BR>
Ben<BR>
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</SPAN><FONT SIZE="2"><SPAN STYLE='font-size:10.0px'>Caroline • Yellow Room • 07834 317 352<BR>
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