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<p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'>Serg,<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'>I teach
information design, and I assign Scott McCloud&#8217;s &#8220;I Can&#8217;t
Stop Thinking #4.&#8221;<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'><a
href="http://www.scottmccloud.com/comics/icst/icst-4/icst-4.html">http://www.scottmccloud.com/comics/icst/icst-4/icst-4.html</a><o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'>ICST-4
shows students (if they don&#8217;t already know this) that sequential art (&#8220;comics&#8221;)
can be used for serious exposition. (Scott McCloud&#8217;s wonderful <i>Understanding
Comics</i> and his other books also show this.)<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'>ICST-4 (along
with his other online comics) also demonstrates some interesting relationships
between medium, genre, and format. When McCloud moves from paper to the Web, he
continues to work in the same genres, but his formatting changes dramatically. Instead
of being confined to little boxes, McCloud exuberantly spreads his visuals down
a very long scrolling HTML page, and he explores the expressive possibilities
of this new format. It&#8217;s also interesting that McCloud largely rejects hypertext,
one of the key behaviors available in the Web medium.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'>Dave<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>David
K. Farkas, Professor&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <br>
Dept. of Technical Communication&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <br>
University of Washington <br>
Seattle, Washington (USA)<br>
<a href="mailto:farkas@u.washington.edu">farkas@u.washington.edu</a><br>
<a href="http://faculty.washington.edu/farkas/">http://faculty.washington.edu/farkas</a></span><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif"'><o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>&nbsp;<o:p></o:p></span></p>

<p class=MsoNormal><o:p>&nbsp;</o:p></p>

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<p class=MsoNormal><o:p>&nbsp;</o:p></p>

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