<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><div>We make rules, break them and make new ones in grammar and many other things.</div><div><br></div><div>But it is sad when a useful rule gets dropped, though I'm not convinced this is one of those cases. The context is non-possessive.</div><div><br></div><div>Much worse is the misuse of apostrophes for emphasis as in the following on a poster outside a church at Christmas.</div><div><br></div><div>COME AND SEE CAROL'S BY CANDLE LlGHT!</div></div><br><div apple-content-edited="true"> <span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Verdana; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0; "><div>David</div><div>-- </div><div><br><span></span><span></span><span></span><span></span><span></span><span></span><span><img height="44" width="58" src="cid:04C60CDD-B5E9-47C6-9C15-2C88ECA844B5@local"></span><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Verdana; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0; "><div><br class="Apple-interchange-newline"><br><br><br><br><br><div>blog: <a href="http://www.communication.org.au/dsblog">www.communication.org.au/dsblog</a></div><div>web: <a href="http://www.communication.org.au">http://www.communication.org.au</a></div><div><br></div><div>Professor David Sless BA MSc FRSA</div><div>CEO • Communication Research Institute •</div><div>• helping people communicate with people •</div><div><br></div><div>Mobile: +61 (0)412 356 795</div><div>Phone: +61 (0)3 9489 8640</div><div>Skype: davidsless</div><div><br></div><div>60 Park Street • Fitzroy North • Melbourne • Australia • 3068</div><br></div><br><br></span> </div></span></div><br></body></html>