<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">Good luck. By coincidence a headline in the Independent newspaper in the UK today is "Decade of spending on health messages 'has had little effect'"<div><br></div><div><span class="Apple-style-span" style="font-family: Verdana, Arial, Helvetica, sans-serif; color: rgb(51, 51, 51); font-size: 13px; line-height: 15px; ">"People are eating as badly as they were 10 years ago despite the spending of hundreds of millions of pounds of taxpayer’s money on advertising campaigns on fruit and vegetables, saturated fat and other health issues, the Government’s food watchdog admitted yesterday..."</span><br><div><br></div><div><a href="http://www.independent.co.uk/life-style/health-and-families/health-news/decade-of-spending-on-health-messages-has-had-little-effect-1894551.html">http://www.independent.co.uk/life-style/health-and-families/health-news/decade-of-spending-on-health-messages-has-had-little-effect-1894551.html</a><br><div apple-content-edited="true"> <span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Lucida Grande'; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; color: rgb(0, 0, 0); font-family: 'Lucida Grande'; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; -webkit-text-decorations-in-effect: none; text-indent: 0px; -webkit-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; color: rgb(0, 0, 0); font-family: 'Lucida Grande'; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; -webkit-text-decorations-in-effect: none; text-indent: 0px; -webkit-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><span class="Apple-style-span" style="border-collapse: separate; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; color: rgb(0, 0, 0); font-family: 'Lucida Grande'; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; -webkit-text-decorations-in-effect: none; text-indent: 0px; -webkit-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><div><font class="Apple-style-span" face="Helvetica"><span class="Apple-style-span" style="font-family: Helvetica; "><span class="Apple-style-span" style="font-family: Helvetica; ">__________________________________</span></span></font></div><div><font class="Apple-style-span" face="Helvetica"><br class="khtml-block-placeholder"></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 13px; "><span class="Apple-style-span" style="font-size: 13px; "><span class="Apple-style-span" style="font-size: 13px; ">Rob Waller</span></span></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal 'Lucida Grande'; min-height: 16px; font-size: 13px; ">Department of Typography & Graphic Communication</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 13px; "><span class="Apple-style-span" style="font-size: 13px; "><span class="Apple-style-span" style="font-size: 13px; ">University of Reading</span></span></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 13px;"><br></span></font></div></span></span></div></span></div></span><br class="Apple-interchange-newline"> </div><br><div><div>On 10 Feb 2010, at 21:18, Deborah Taylor-Pearce wrote:</div><br class="Apple-interchange-newline"><blockquote type="cite"><div><br>I thought Café members might be interested in Michelle Obama's newest <br>initiative regarding children's health and nutrition.<br><br>She was interviewed by Jim Lehrer of the _PBS HewsHour_ yesterday, 9 <br>Feb. 2010, with video and text transcript available online at the <br>_NewsHour_'s newly-styled website:<br><br>http://www.pbs.org/newshour/bb/health/jan-june10/firstlady_02-09.html<br><br>Obama mentioned redesigning only the labels for soft drinks in her <br>interview:<br><br><span class="Apple-tab-span" style="white-space:pre"> </span>"The beverage industry today just announced that they're<br><span class="Apple-tab-span" style="white-space:pre"> </span>going to change their labels on soft drinks, not just the<br><span class="Apple-tab-span" style="white-space:pre"> </span>ones in stores, but ones in vending machines. So you know,<br><span class="Apple-tab-span" style="white-space:pre"> </span>the goal is to reach out to the industries that have a role<br><span class="Apple-tab-span" style="white-space:pre"> </span>to play and have them come up with solutions that make sense."<br><br>But I expect she -- as well as schools and companies and trade groups <br>looking to participate in the White House initiative -- might be <br>responsive to IDers with other creative ideas about how we remake food <br>product labels and related educational materials to "nudge" (in the <br>sense of _Nudge: Improving Decisions About Health, Wealth, and <br>Happiness_, by Richard Thaler and Cass Sunstein) families to change <br>behaviors and demand more healthy, community-based food alternatives <br>... for everyone in the U.S., regardless of income or geographic location.<br><br>Deborah<br>_____<br><br>Deborah Taylor-Pearce<br>dtp@she-philosopher.com<br>___________________________________________________________________<br><br>Use the following address to post a message to all subscribers: <br> infodesign-cafe@list.informationdesign.org<br><br>To subscribe, unsubscribe or change your options, visit:<br> http://list.InformationDesign.org/mailman/listinfo/infodesign-cafe<br><br>For all Information Design matters:<br> http://InformationDesign.org<br><br>Problems? Write to:<br> InfoDesign-Cafe-Admin@list.InformationDesign.org<br>___________________________________________________________________<br></div></blockquote></div><br></div></div></body></html>