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<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial","sans-serif"'>There
is some small evidence that nudge works (incidentally in the UK the Tory party
has adopted Thaler’s <i>Nudge</i>; the Labour party have adopted Robert
Cialdini’s <i>Influence</i>). I heard Thaler interviewed earlier this
month and he was refreshingly realistic about the power of nudge, commenting on
himself and co-author, Cass Sunstein: "We're just a couple of university
professors who can only just keep our offices tidy." <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial","sans-serif"'>Regarding
the opportunities for information design and changes in eating behaviour. Yes, nutrition
information can be clarified but for that clarification to have real influence
would require the complete reprioritising of all the messages surrounding food
consumption (packaging, in-store, media, sponsorship etc). Looking back at old
film footage (1940s and 50s, rarely a bulge in sight during and after war-time
rationing) I think supply may be the only answer, and limited access to
motorised transport.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Alison<span
style='color:gray'><o:p></o:p></span></span></p>
<p class=MsoNormal><o:p> </o:p></p>
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